"Dialogue," a UW-Stevens Point Promotional Film, ca. 1972

I think it is essential in terms of the teaching process that primarily we have professors to serve as presidents and chancellors of universities that’s a basic philosophy I believe in and by the same token I think the possible any president or Chancellor ought to keep himself into the teaching process for two reasons and this is the reason that I direct one I want the students at least those few with whom I deal is to deal with me as Lee Dreyfus professor of mass communications and not as Chancellor of the University that is they get to know you intellectually and as a disciplinarian in your subject matter in a way that I think they can never get to know you as Chancellor now what’s important here then is that I keep my hand and in part to know what’s going on in my institution I think you can’t get that far away from where the basic action is and with all of the changes that have come in the modern University the basic action in my mind is still early in a relationship between the teacher and the student professor and the learner as one looks at the communicative disorders area which is clearly one of our nationally known segments of our University it also follows through this learning and doing concept in this particular case it involves deaf education and with a graduate student d Lightner here who is obviously with her specialized training helping this young man Ron Sanders a local boy who needs the help but at the same time she is being helped because here she is actually practicing her professional training and without that practice she would not be really very good out in the field and so here is the dual advantage to both here’s the community being served and here’s the student learning while doing you

I also believe that if you prepare a real development of the imagery of the institution in other words you build a name notoriety if you do not see the term is a negative one but this will bring you better students this will bring you better faculty if I can run some 100 or so public addresses in a given year many of them away from the campus I will do so in order that they begin to identify me with the campus I think that this can be misunderstood there is no question that I want people when they spot me anywhere in the state and with the aid of a red vest of which I have 14 and never go without it I want them immediately to say there is the University of wisconsin-stevens point and I think that in part I have achieved that mostly through this process at the same time I was attempting to build enrollment in this university it was about a 5,000 size my own opinion is that about 9,000 is a good size for all of the resources and student body and faculty necessary to do a major job and there is no question that I saw this as a recruiting technique and that I still do so that I will get out to commencements in high schools I want students to associate in Park with me and even though it’s not a logical file so it is psychologically true that if for any reason they come out of that commencement situation and say hey I buy that or I like that guy in effect there is a halo run that says I also will like that University and therefore I will go there and our students have quite apart from the College of Natural Resources moved in many cases into direct the programs to look into to help to provide solutions in this area of natural resources I think most notably is the National Science Foundation grant here in which we are now comparing two main bodies of water in our immediate area namely the do Bay Area and the Oakland watershed and we have trained students out of the natural resources college who are evaluating the quality of that water who are making the report so who are able to provide the information and some of the recommended solutions to some of the problems they’re finding and I think the vitality of this involvement is in part not only helping the environment but I think we are essentially getting

to our students the message that this system of self-government does have a system whereby if they will put their backs to it and make their contributions they can’t affect solutions through the system and that’s a key thing to be teaching today to young people in my mind the whole notion of moving programs into the field and out of the classroom is related to the former Job Corps center at clam lake this very large and well-developed an equipped facility has now been given to the University of Wisconsin System and is pretty much under the aegis of the University of Wisconsin Stevens Point and it is here that our students are able to try in the field those things on a practical basis which they have learned as concepts in the classrooms here at Stevens Point Brad Steinberg here and Marty Billings are not just shooting any script or any storyline which they happen to feel they’d like to do as a class project this is a class project it is part of the mass communications program but at the time then same time that they’re doing that they are shooting a somewhat prescribed film at least to the extent that they are making a film for the Portage County Mental Health Association quite often we get some people who say well the students are creating this problem or they don’t contribute anything and I hear this on occasion from people within the community small number but the voice is there and the most obvious thing in terms of a visible obvious is the blood drive itself you

we have started with students operating this station and we will continue to operate that way as far as I’m concerned until the last decibel goes out of the last transmitter out of the last antenna because of the fact that as a teacher I learned early in the game that students who get into this business by means of doing rather than studying on their own in a classroom or library are those who are most successful so we do see here this function of student involvement secondly I think there’s a very legitimate function for the students in trying to serve the university community and the community as a whole more and more students are listening to the university radio station more and more students are beginning to watch the cable television which the students produce of various activities on this campus and that will grow so that it becomes another channel of communication other than the single print channel of the Atia student newspaper in order to reach students but I think to in reaching out to the community here is an interface between this campus in the community and my own personal belief that those two should never be separate we’ve had a good town and gown relationship despite the strain of things that do create conflict within a community and some of that is due to the radio and television operation by the students for example at Christmas time the now regular annual Christmas telethon each year the students have been more successful I think this past year was somewhere in the area six thousand dollars that are raised essentially for children’s needs at the Christmas time in this community the development here of a crisis center which is a community operation it’s not just for the university it is essentially or any citizens whether they be young or old will see what a crisis in their life and you’ll feel if they need to talk with someone or to be put into connection with in the community with agencies or sometimes just someone who will hear them out sometimes it’s just a matter if somebody wants to talk to someone else they want to rap and want to sit down and talk it out and they want to know there’s another human being we listened with interest and will respond and we’ll argue and we’ll get him out you

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